Shine Brighter With These Diwali Marketing Campaign Ideas 🪔
Diwali (or Deepavali) is a festival that celebrates good over evil, new beginnings, and light over darkness. It is also known as the ‘festival of lights’ and is celebrated by millions of Indian descents, Hindus, Sikhs, and Jains worldwide. The festival is usually sometime between October to November.
This year, the main day of Diwali is on October 24th.
Whether you are planning for a last-minute campaign or starting to prepare for next year’s Diwali, here are some brilliant Diwali marketing campaign ideas that you need to know about!
OnePlus Balcony Diwali with Snapchat
One of the most wondrous things about Diwali is the sparkling and dazzling lights. In the midst of all the glitter, it is hard for some of us who cannot be with our family during these COVID-19 times.
In 2020, OnePlus and Snapchat turned the restrictions to their advantage by showing their technology in action. Some gleaming filters and virtual reality experiences let you share the joy from afar—a heartwarming campaign for our friends who celebrate Diwali.
And for you marketers, the campaign brought 1.9 million views on YouTube and various mentions on digital publications.
The recipe of #CookingGoodness by Godrej Group
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Godrej is a multinational corporation from Mumbai, India. To make this festive Diwali season special, they released a video campaign, ‘The recipe of #CookingGoodness’.
What we like about the campaign is they use a catchy soundbite. It’s cheerful, and the video shows the warmth of Diwali and displays their range of products at the same time.
The video marketing campaign itself performs well. It has more than 20K likes and over 6K views across their owned media, like YouTube and social media. Reasonably good for a recently published campaign, like a week before this article.
Shine bright like Metro
Diwali is all about celebrating your bright side. It is a time to let go of the things holding you back and just show your brightest, “lit” side off.
Metro—one of India’s most prominent fashion footwear retailers—wants you to explore your bright side during the festive season. So they shot this short and snackable ‘Let There Be Bright’ video that kind of tells how your mood should be for the upcoming Diwali.
In just a month since they published (as of November 1st), the video already picked up some steam with 3 million views on YouTube alone.
Celebrate gorgeously from Wow Skin Science India
Over 739K views on Instagram.
More than 3.6 million views on YouTube.
Those numbers show the importance of vivid visuals in a Diwali campaign. Also, it is hard to go wrong with video as a type of content. It is a powerful tool to reach and engage your audience during the Diwali season.
Suffice to say, video marketing makes it easier to showcase products for brands during the festive season.
Not just a Carbury ad
We save the best for the last, and it is the ad from Cadbury!
After seeing so many campaigns, the “This is not just a Cadbury ad” from their Diwali 2020 campaign is still the winner in our eyes. The campaign reminds people to show support to local businesses and stores that do not have the luxury of deep pockets and a big advertising budget during the COVID-19 pandemic.
The ad is warm, festive, nurturing, family-focused, and resonates well with our friends celebrating Diwali. It is a shining example of Diwali, a joyous time to celebrate the victory of light over darkness.
The numbers back up our claim with 4.5 million views on YouTube. On top of that, Cadbury will be continuing the campaign this year too. This time, they make it possible for local businesses to have their places endorsed by the superstar, Shah Rukh Khan.
So, what are the takeaways?
All these campaigns share these traits:
- Videos can be your best friends if you are looking for the best type of content for a Diwali campaign (or any campaign)
- Be colourful and bright because Diwali is the festival of lights
- Touch the heart and win big for Diwali through people’s emotions
All in all, you can try to incorporate these elements into your Diwali marketing campaign ideas to help the growth of your brand!
