6 Digital Marketing Trends to Stay Relevant In 2021 🔥
Marketing is constantly evolving. That is why you have to look at what worked and did not work in your marketing. To help you review your marketing strategy, we bring forward six digital marketing trends you must apply for your business.
Mobile-first
The mobile-first strategy should be a top priority for your business for years to come. People are on their mobile phones most of the time now. We can even say that some people have their faces buried in their mobile screens.
As a result, you must employ a mobile-first strategy. That means:
- Create a mobile-friendly website for your business
- For existing sites, optimise them to be mobile-friendly
- Mobile-friendly call-to-action buttons, like a direct WhatsApp button to text your business
Informative content
Regardless of your business type, providing informative content marketing can get you in front of your target audience. There are so many ways to perform content marketing nowadays. You can:
- Launch a blog and write well-written and thought-out content according to your expertise
- Launch a podcast and discuss quality and unique content relating to your industry
- Livestream
Ultimately, doing informative content marketing can help your business in the long run.
Search engine marketing
Search engine marketing is all the rage as of late, especially during the COVID-19 pandemic. It is for great reason—helping their business to stay afloat by getting their business on top pages of search engines.
If you are not familiar with or have not tried it out, you definitely should. Employing search engine marketing in your digital marketing strategy can help you in:
- Reach your desired audience
- Remarketing
- Increase or maintain brand awareness
- Lead generation
- Gain a competitive edge in your industry
Gain organic traffic
Almost 30% of global web traffic comes from search engines. So, have you considered applying best practices of search engine optimisations (SEO) for your website?
Performing and maintaining SEO is crucial for your business since it will help your pages rank better on search engines. Getting to the top pages of Google, Bing, or any other search engines will gain more visibility for your brands and leading to an increase in your organic (unpaid) traffic.
Therefore, you must put together a solid plan to apply recommended practices for your technical, on-page, and off-page SEO.
Video marketing
Video marketing helps tell compelling stories.
It gets your point across attractively and faster to your audience and helps to increase the conversions rate by 34% higher than if you are not using video marketing for your digital marketing campaign.
That is why video marketing is still going strong as one of the digital marketing trends in 2021. Take your business to the next level with videos. Do Facebook Live, upload some YouTubes, or post video form content on your socials.
Videos always perform better.
Elevate your social media strategy
Google is not the only search engine. In fact, more people are treating social media as a search engine, too, nowadays. As a result, you need to keep up your social media game because we assume your business already has at least one, be it on Facebook or Instagram, right?
Keeping up with the latest social media strategies is critical to stay relevant in your industry. It is because, when done right, social media marketing grants you:
- Greater visibility
- Fuel conversations about your business
- Connect and engage with your audience
Ultimately, digital marketing trends are always evolving. What works today may not work in the future. However, for 2021, those are strategies that can help you stay relevant.
