Digital Marketing Agency Blog and Tips

Digital Marketing Tips
on 01 Feb 2018

6 Digital Marketing Trends to Stay Relevant In 2021 🔥

Marketing is constantly evolving. That is why you have to look at what worked and did not work in your marketing. To help you review your marketing strategy, we bring forward six digital marketing trends you must apply for your business. Mobile-first The mobile-first strategy should be a top priority for your business […]

Integrated Marketing Tips
on 22 Jan 2018

5 Website Design Trends To Look Out For In 2018

Trends come and go, and this is no different for website design how to. In order to more efficiently reach your target audience, it is important that your website is fully functional, via both desktop browsers and mobile, aesthetically-pleasing and up-to-date with the latest technologies. As 2018 gets to a rolling start, what can we […]

Social Media Tips
on 15 Jan 2018

Amendment To Facebook’s Algorithm May Lead To Increase In Ad Costs

Facebook has made changes to its newsfeed display and posts from family and friends will be given more importance over those from advertisers. This means that the cost of advertising on Facebook is set to increase yet again. Hours after the announcement was made, Facebook’s common stock fell by 4% and numerous agency account executives […]

Digital Marketing Tips
on 04 Jan 2018

Rich Results Test Tool Launched By Google

The Rich Results Tool was launched by Google on the last day of 2017 and it will allow publishers to test the content on their page to ensure that structured data is properly displayed in search engine results. With this latest tool, page content will be displayed in ‘rich snippets’ and ‘rich cards’ format on […]

Digital Marketing Tips
on 21 Dec 2017

Majority Of Marketers Agree On Effectiveness Of Email Marketing

Email marketing has proven to be effective in capturing potential users and customers’ attention when used properly. More and more businesses have turned to email marketing in recent years to reach their target markets to increase exposure and, in the process, increase sales. So what do marketers feel about email marketing and what do they […]

Integrated Marketing Tips
on 19 Dec 2017

An App For Your Business – It IS The Way To Go These Days & Here’s Why

To many, developing and launching your very own app seems like a daunting task that requires a lot of planning and researching, as well as a sizeable budget. But it actually does not have to be that way! There are now plenty of app developers who charge reasonable prices for creating simple and effective apps […]

Social Media Tips
on 28 Nov 2017

Instagram Launches “Paid Partnership” Tag In Singapore

As part of a global initiative to boost transparency in the influencer world, Instagram has launched its “paid partnership” tag in Singapore. This comes after the United States’ Federal Trade Commission started placing pressure on paid celebrity posts that omitted information on any monetary involvement by brands that may have sponsored the post. The Instagram […]

Social Media Tips
on 17 Nov 2017

Stay Clear Of These 5 Mistakes On Facebook

Facebook is the fastest growing social media network with over 2.07 billion monthly active users and 1.37 billion active users on a daily basis; this is a 16% and more than 17% growth year-over-year respectively. 50 million businesses use Facebook to engage with these users and of these businesses, 3 million have invested in Facebook […]

Social Media Tips
on 31 Oct 2017

5 Reasons Why You Should Jump On The Social Media Bandwagon

Since its inception in the early 2000s, social media networks have been growing rapidly. As of 2016, there are now 1.96 billion social media users and this number is expected to increase to 2.5 billion by 2018. There are currently 2 billion users on social media giant Facebook, 800 million Instagrammers, 340 million Weibo users, […]

Digital Marketing Tips
on 17 Oct 2017

Brand Authenticity Most Important to Consumers in Asia

A global study by Colf & Wolfe has shown that consumers in Asia are more inclined to brands are more authentic, honest and open. The survey covered more than 15,000 consumers in 15 markets, 5 of which are in Asia – India, Singapore, China, Hong Kong and Indonesia. Colf & Wolfe’s 2017 Authentic Brands Study […]

SEO & SEM Tips
on 05 Apr 2014

Using Effective Keyword Research

It is really important to perform a fundamental research on keywords before you decide on which ones to rank for. This article explains in depth on how you can build an effective list of keywords for your website. (1) Start off by grouping a list of User Search Queries (keywords) that your target audience […]

SEO & SEM Tips
on 10 Jan 2014

Best practices for Mobile SEO

Search engine optimization (SEO) is one of those areas that are overcomplicated with technical jargon and complex theories, but the rules are really quite simple. SEO is not about machines, it’s about people. Search engines want to deliver the site that is the most relevant and best-equipped to answer the mobile searcher’s query. Search engine […]

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